First Cast: Lead Gen Planner
Create a clear, simple plan to test your message.
How It Works:
- Choose Your Method: Decide if you will test your message using your time (Organic) or your money (Paid).
- Define Your Action: Select a specific action from the dropdown or type your own. Then, set a quantity or budget for your test.
- Commit to Your Plan: The tool will generate a clear commitment statement. The “What to Measure” section will give you guidance on what to look for to know if your test is working.
Choose Method
Define Action
Commit
Step 1: Choose Your Fishing Spot
Organic (Time)
Use your time to post content or do direct outreach. Best for getting rich, qualitative feedback quickly.
Paid (Money)
Use your money to run ads. Best for testing messages at scale if you have a budget.
Step 2: Define Your First Cast
Step 3: Your Action Plan
Your Commitment: