The Messaging Level-Up Tool

Let’s build your powerful Level 4 message.

Build Your New Message: Start by filling in the [WHO], [Perceived Problem], and [Desired Situation] to craft a powerful Level 4 message. Use the dropdowns for ideas or type your own.
Diagnose Your Old Message: Enter how you used to describe what you do and identify which level it was.
See the Difference: The tool will show you a side-by-side comparison of your old vs. new messaging and provide an interactive action plan.

Build Diagnose Compare & Act

Step 1: Build Your New Level 4 Message

Who do you help? (Your specific WHO)

Be specific. Think about their job, life stage, or a key characteristic. The more specific you are, the more your message will resonate.

What is their perceived problem?

Use the exact words your ideal client would use. What are they complaining about? What are they typing into Google?

What is their desired situation?

This is the ‘after’ state. What does solving their problem allow them to do, be, or have? Connect the problem to their deeper desires.

Your Live Preview:

Now, let’s take a “before” picture. How did you used to describe what you do?

Click the card that best matches your old message:

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Your new message is only powerful if you use it. Commit to updating your messaging in these key places. Check them off as you go.